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Gimme
3 good reasons...
This sounds like it might be the World's Worst Business Plan.
Why would someone leave the security of their job as creative director for a growing media company? Leave the salary, the profit-share, the eight-bedroom lease on nob hill, the people-mover and the TV in every kid's room - to work for free, or so close to free that it hurts?
Good Reason #1: This is the best use of my skills as an adman I can think of.
Twenty years of creating visuals to sell consumer goods and services - I should be proud of the body of work and the career climb from intinerent signwriter to creative director - not bad for a boy who never went to school.
But I ask you, does the world really need more consumer advertising? And if you can convince yourself that it does, then does it need more from me? What if I took those skills, that experience... and re-purposed it, to promote humanitarian and environmental causes instead?
Good Reason #2: I can sleep nights now.
In my old job, the bigger some clients got,
the smaller their conscience. Too often, designers' talents tart up dubious content for corporations that have no problem putting profits ahead of piety. But the projects Globalbridge works on are hand-picked for their ethical bottom line, so I don't have to compromise my own comfort zone any more.
Good
Reason #3: One person can make a difference.
How you measure success changes dramatically once you take money
out of the equation. For example, Fiona Lovatt Davis' project, "Books
Without Borders", has seen 100 tons of schoolbooks set sail
for Nigeria without a penny changing hands - and I'm very proud
I could contribute the modest website that helped make it happen.
>
"See change... "
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